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ALOE RID Vintage history

LIVITY - Modern Hair Clarification......... with an Original Twist

The history of the Nexxus Aloe Rid product line and research on its various vintages indicate that the original shampoo and treatment were initially developed for salon usage. It is worth noting that the commonly referred to "original" product is not the true original. Nexxus later created a modified and updated version of the product. To identify the authentic original products, one can look for the basic 1980's and 1990's graphics on the packaging and review the accompanying instructions. These instructions explicitly aimed to guide salon professionals in administering a comprehensive cleansing treatment system. The system involved using a shampoo to prepare the hair, applying a clarifying treatment for hair cleansing, and finishing with a protein-enriched conditioner to restructure the hair. As the system gained popularity due to its effectiveness, non-professional consumers started purchasing the product for at-home use, resulting in hair damage. Consequently, Nexxus altered the original formula to make it more suitable for consumer usage, resulting in the creation of the "Gentle Clarifying Shampoo." While this product is commendable, at LIVITY, we have identified certain ingredients in it that hinder the desired results of the clarification system. The modifications and additions made by Nexxus restrict proper cuticle opening, necessary for achieving the desired outcomes that consumers strive for. This is why the arduous Macujo method still remains a requirement to attain the sought-after results. At LIVITY, we have reintroduced the original system through our products so that individuals can clarify their hair in the manner the Aloe Rid Original method intended, without subjecting their scalp to the discomfort of vinegars, peroxides, sodas, acne cleaners, or laundry detergents. Our system includes three products, accompanied by personalized instructions, all provided at an affordable cost. We are pleased to offer this solution to our customers. You're Welcome!

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360-988-3445


LIVITY

1730 Labounty Dr, Suite 9-190

Ferndale, WA 98248



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